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Director Customer and Distribution Marketing

Thorne Research Inc.

Thorne Research Inc.

Marketing & Communications, Customer Service, Operations
Summerville, SC, USA
Posted on Friday, June 14, 2024

POSITION SUMMARY: The role of the Director, Customer & Distributor Marketing is to build stronger relationships with existing B2B customers through effective marketing strategies and proactive communication. The focus of the position is to identify strategies to help Thorne’s B2B customers succeed and become brand advocates. This position requires a combination of creativemarketing and communication skills.

FLSA STATUS: The U.S. Fair Labor Standards Act (FLSA) requires employers to classify their employees as being either exempt or nonexempt for the purpose of being paid overtime wages. The essential duties of this job are such that the employee is classified according to the FLSA as an EXEMPT employee.

TRAVEL REQUIREMENTS: 10%

To perform the job successfully, the employee must be able to perform each essential duty of the job in a satisfactory manner, with or without a reasonable accommodation. The essential duties of the job include the Responsibilities, Competencies, Experience, Proficiencies, and Physical Demands outlined below.

RESPONSIBILITIES:

Satisfactorily performing and/or achieving the following Responsibilities are essential duties of the job.

  • Oversee project management and implementation of marketing strategies for Thorne’s B2B channels that include our distributor network, international distributers and e-commerce retailers.
  • Develop, implement, and support B2B customer marketing programs to increase renewals, customer engagement, cross sell and upsell opportunities.
  • Alert distributors about new product launches, reformulations in existing products, price updates and any promotions that the company is running.
  • Identify marketing opportunities to grow Thorne’s relationship with distributors in the professional and international markets to include co-promotions, brand landing pages, customer communications and in-channel advertising.
  • Collaborate with marketing colleagues, sales and operations teams to create and execute programs to drive revenue and nurture relationships with existing B2B customers.
  • Regularly connect with B2B customers to identify training opportunities for continued education and overall account success throughout the relationship.
  • Partner with stakeholder teams to build strategic programs for retention and expansion of B2B channel.
  • Track and report on the results of marketing and advertising campaigns, and propose improvements, alternative initiatives, and solutions to problems to reach set goals.
  • Work closely with Thorne’s Customer Support team to understand the correct touch-points, improve the customer experience, identify and the best ways to drive results from B2B customers and problem-solve any issues.
  • Act as a marketing point person for B2B customers providing them with marketing support, creative assets, marketing events and overseeing the advertising budget.
  • Deploy professional and distributor channel marketing strategies in collaboration with the marketing team, sales team and other departments. Collaborate with marketing colleagues on B2B-focused content creation that can be used on their marketing channels.
  • Manage the marketing relationships with international distributors and joint ventures.
  • Routinely meet with professional sales team and their customers to support and create various marketing campaigns.

What you need:

By training, education and/or experience, employee must be able to perform the essential duties of the job. Bachelor’s degree is required. At least five or more years of increasing responsibility with an emphasis in marketing, account management, and/or customer success.

What We Offer:

At Thorne, we offer employees the chance to work with great people on exciting projects, with opportunity for growth. We also provide a full range of benefits for you and your eligible family members, such as:

  • Competitive compensation
  • 100% company-paid medical, dental, and vision insurance coverage
  • Company-paid short- and long-term disability insurance
  • Company- paid life insurance
  • 401k plan with employer matching contributions up to 4%
  • Gym membership reimbursement
  • Monthly allowance of Thorne supplements
  • Paid time off, volunteer time off and holiday leave
  • Training, professional development, and career growth opportunities
  • A safe and clean work environment

A little bit more about us:

We are committed to providing personalized health solutions, cutting-edge home health test technology, and superior supplements. To do that, Thorne owns every step of its business, from R&D to product delivery and customer service. Currently, we are:

  • The only company with exclusive partnerships with the Mayo Clinic and U.S. Olympic teams.
  • The #1 prescribed practitioner brand to 30 to 40-year-olds.
  • The #2 most dispensed supplement brand.
  • The fastest growing supplement company with sales on Amazon; the #1 practitioner brand; with an average ranking of 4.42 of 5 stars.

If you want to make a difference in the lives of others consider becoming part of the Thorne team.

THORNE IS AN EQUAL OPPORTUNITY EMPLOYER

Thorne values diversity and we are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, sex, sexual orientation, pregnancy, age, national origin, physical or mental disability, past or present military service, marital status, gender identification or expression, medical condition (including genetic characteristics) or any other protected characteristic as established by law.