Senior Marketing Manager

Fish Division

Shimano North America Holding, Inc. is a global company that produces products for bicycling and fishing markets. Our fishing division produces and sells products under the Shimano, G. Loomis and Power Pro brands.

We are seeking a Senior Marketing Manager to join our Charleston, SC team! At Shimano, we welcome your talent, innovation, and enthusiasm.

We offer an exceptional array of employee benefits and incentives and are proud to support our employees' health and happiness. We offer paid time off, medical, dental, vision, employer-matching 401k, wellness incentives, a fully equipped on-site gym, rideshare, and much more.

Job Summary:

As a member of the senior leadership team for the Shimano Fish Division, the Senior Marketing Manager will be responsible for leading all marketing strategy & direction activities for Shimano, G. Loomis, Power Pro, and Jackall, reporting to the Senior Vice President of the Fish Division. This role will actively collaborate with the global promotion team to execute brand initiatives nationally and locally.

Job Level:

Senior Manager

Essential Duties/Responsibilities:

Global team requirements:

• Work cooperatively with the Global promotion team to implement key strategic brand initiatives in the North American Market
• Actively report to the Global promotion team on results, actions, and plans in the North American market

North American team requirements:

• Align marketing initiatives with company sales plans to meet total company goals
• Build a dynamic localized promotion team
• Bring global brand initiatives to life in local markets across the country
• Diversify our plan to include a strategic mix of campaigns, events, digital marketing, social media, and PR.
• Provide dynamic promotion tools, point-of-purchase materials, and other important support to the sales team
• Support the product management team with marketing materials and programs
• Create a comprehensive and aggressive social media plan to increase brand recognition and consumer engagement
• Provide continual online metrics and analysis in order capitalize on latest trends locally and nationally.
• Fully develop a comprehensive Shimano Pro Staff program on a national and local basis
• Create a dynamic and interactive merchandising program for all brands
• Direct digital activities for all brands, including websites, social media
• Content development and maintenance
• Ability to organize, coordinate and execute national tradeshows.
• Work with external vendors and partners to create collateral material
• Manage and track detailed budgets for all promotional efforts

Job Qualifications:

• The ideal candidate will have 7-10 years of marketing experience, preferably in the outdoor industry, including 3 years of supervisory experience
• 5+ years of working with global and local marketing and promotion teams preferred
• Experience developing multi-year strategic promotion planning to execute brand initiatives
• Proven management capabilities, including budgeting, reporting, and developing a team.
• A “can-do” professional approach/attitude to business and a willingness to be held accountable for results.
• Exceptional communication skills in all mediums
• Advanced interactive social media skills and capability
• Proven ability to develop strategic platforms to engage customers and drive revenue.
• Can apply advanced principles, theories, and concepts to provide solutions to complex problems.
• Self-starter/motivator with ability to diagnose needs and solve problems independently.
• Ability to adjust and manage change
• Strong analytical, strategic and creative thinking skills
• Strong team leadership, planning, organizational and problem-solving skills.
• Proven ability to work cross-functionally
• Experience working with outside sales team
• Ability to travel as needed (domestically and internationally)

Education:

Bachelor’s degree

NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Shimano North America reserves the right to modify and change responsibilities and duties herein without notice.

Shimano North America is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state, or local law.