Thank you for considering a career at Roper St. Francis Healthcare!

Scheduled Weekly Hours:

40

Work Shift:

Days/Evenings (United States of America)

Digital Marketing/Automation Specialist

Reports to: Director of Digital Strategy

# of Direct Reports: #

Primary Function/General Purpose of Position

Collaborates with the Director of Digital Strategy to ensure that RSFH’s website, SEO and marketing automation strategies support the organization’s growth and retention goals and provide the best possible digital experience for its customers.

Essential Job Functions

• Works with the marketing team and our organization’s web development vendor-partner to ensure that the company website is up-to-date, on brand, functioning properly, and fully optimized to drive organic search results. Provides ongoing SEO assessment and makes content edits and basic back-end updates when possible, engaging the web development vendor-partner for more extensive needs.

• Monitors online reputation sites, responds to both positive comments and complaints using established messaging, and works closely with the Department of Quality & Safety as needed to create appropriate responses when complaints involve clinical care.

• Understands RSFH’s key audiences across the lifecycle, knowing their needs and behaviors, and creating efficiencies using the marketing automation platform.

• Ensures that automation strategies are fully integrated into all marketing plans by working closely with members of the Marketing and Communications Department.

• Manages email marketing program development and execution, including segmentation, testing, and deployment; continually evaluates for improvement opportunities.

• Works with team members to define campaign KPIs, analyze campaign performance, provide regular progress reports, and recommend adjustments for maximum results against goals.

• Plans and performs A/B testing to define and execute enhancements to campaign response, conversion rates, and ROI.

• Stays current with best practices in web strategies and marketing automation, and brings ideas and recommendations to the team.

This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.

Licensing/Certification

• N/A

Education

• Bachelor’s degree in marketing, communications, business, public relations or other related field.

Work Experience

• Five years of experience in communications, marketing, web development, CRM and/or marketing automation. Experience in the healthcare industry highly preferred, but not required.

Training

• N/A

Language

• N/A

Patient Population

The following must be included in all position descriptions that involve direct or indirect patient care. This is a Joint Commission requirement. Also, select the age of the patient population served:

Demonstrates the knowledge and skills necessary to provide care appropriate to the age of the patients served on his or her assigned unit.

Demonstrates knowledge of the principles of growth and development of the life span and possesses the ability to assess data reflective of the patient's status and interprets the appropriate information needed to identify each patient's requirements relative to his or her age, specific needs and to provide the care needed as described in departmental policies and procedures.​

Neonates (0-4 weeks)

Infant (1-12 months)

Pediatrics (1-12 years)

Adolescents (13-17 years)

Adults (18-64 years)

Geriatrics (65 years and older)

Not applicable to this position

Working Conditions

This section addresses the physical environment in which the employee will perform the work. Please identify ALL working conditions that apply to the role.

Periods of high stress and fluctuating workloads may occur.

Long-distance or air travel as needed- not to exceed 10% travel.

General office environment.

May be exposed to high noise levels and bright lights.

May be exposed to physical altercations and verbal abuse.

May be exposed to limited hazardous substances or body fluids.*

May be required to use physical restraints.

May be exposed to human blood and other potentially infectious materials.*

May be exposed to adverse weather conditions; cold, hot, dust, wind, etc.

May have periods of constant interruptions.

Required to car travel to off-site locations, occasionally in adverse weather conditions.

Prolonged periods of working alone.

____ Other:

____ Not applicable to this position

* Individuals in this position are required to exercise universal precautions, use personal protective equipment and devices, and learn the policies concerning infection control.

Physical Requirements

This section addresses the physical demands and work position of the associate in the role. Please identify the frequencies for ALL physical requirements for each physical demand and work position below. ​

Physical Demands

Frequency 0% 1-33% 34-66% 67-100%

Lifting/ Carrying (0-50 lbs.)

Lifting/ Carrying (50-100 lbs.)

Push/ Pull (0-50 lbs.)

Push/ Pull (50-100 lbs.)

Stoop, Kneel

Crawling

Climbing

Balance

Bending

Frequent sitting. Frequently requires long periods of working at a computer. Intermittent walking, standing, stooping, bending. May require lifting or moving items up to 25 lbs. Frequent use of finger/hand dexterity. Constant talking or hearing. Corrected hearing and vision to normal range. No exposure to blood, body fluids or tissue. Possible exposure to infectious materials, communicable diseases and/or other conditions common to a healthcare environment. Normal office environment. Requires work under stressful conditions, deadlines, and/or irregular hours. Ability to read and comprehend. Travel may be required. Must be able to manage multiple tasks in a rapidly changing environment, adapting priorities as appropriate.

Work Position

Frequency 0% 1-33% 34-66% 67-100%

Sitting

Walking

Standing

Additional Physical Requirements/Hazards

This section addresses the additional physical requirements/hazards on the associate in the role. Please identify ALL additional physical requirements/hazards.

Physical Requirements - Select if a physical requirement for this job.

Manual dexterity (eye/hand coordination)

Perform shift work

Maneuver weight of patients

Hear alarms/telephone/audio recordings

Reach above shoulder

Repetitive arm/hand movements

Finger Dexterity

Color Vision

Acuity – far

Acuity – near

____ Not applicable to this position

Hazards - Select if a potential hazard for this job.

Depth perception

Use of Latex products

Exposure to toxic/caustic/chemicals/detergents

Exposure to moving mechanical parts

Exposure to dust/fumes

Exposure to potential electrical shock

Exposure to x ray/electromagnetic energy

Exposure to high pitched noises

Gaseous risk exposure

Other:

____ Not applicable to this position

Skills

A solid understanding of web principles and standards including usability, design, SEO, information architecture and web reporting tools; a solid understanding of marketing automation and its potential, applications, management, and reporting. Excellent project management skills and the ability to prioritize multiple projects and meet deadlines. Works effectively as part of a team, while also able to accomplish assignments independently as needed. Keen attention to details, with particular emphasis on follow- up and follow-through. Working knowledge of Microsoft Office tools and PhotoShop, Basic HTML and web design.

Roper St. Francis Healthcare is an equal opportunity employer.

As a Roper St. Francis Healthcare teammate, you’re part of a Misson that matters. We support your well-being – personally and professionally. Our benefits are built to grow with you and meet your unique needs, every step of the way.

What we offer

• Competitive pay, incentives, referral bonuses and 403(b) with employer contributions (when eligible)

• Medical, dental, vision, prescription coverage, HAS/FSA options, life insurance, mental health resources and discounts

• Paid time off, parental and FMLA leave, and short- and long-term disability

• Tuition assistance, professional development and continuing education support

Benefits may vary based on the market and employment status.

Department:

HIV Program Services - Roper Hospital

It is our policy to abide by all Federal and State laws, as well as, the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). Accordingly, all applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at recruitment@RSFH.com.