Job Description Summary

This position leads, develops and delivers the communications and marketing strategy for the college, directing the communications and marketing program design and execution. Develops greater awareness of and engagement in the college’s mission, programs and services among current and prospective audiences, including patients, students, employees, dental associations, alumni, donors, and other stakeholders. Responsible for establishing annual objectives for the communications and marketing function, effectively leveraging strategic channels to meet objectives, analyzing outcomes, managing projects, creating content, and leading the communications and marketing team. This position works independently on projects prioritized by the Assistant Dean of Finance and Admin and the Dean of the college, works collaboratively with colleagues throughout the college to identify needs and drive change across a growing organization, and supervises the Communications Coordinator. This position is able to balance needs of stakeholders and proactively build relationships with partners across the enterprise (communications, marketing, public affairs, brand, development, web and clinical office teams).

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC000058 CDM Dean Finance & Administration

Pay Rate Type

Salary

Pay Grade

University-GEN09

Pay Range

52,100.00 - 70,300.00 - 88,600.000

Scheduled Weekly Hours

40

Work Shift

Job Description

25%: Strategic planning, team member supervision, and fiscal responsibility.

• The Communications & Marketing Director leads the strategic communication and marketing efforts of the college through the creation and execution of the college’s overall communications and marketing plan.

• Responsible for developing the college’s communications and marketing and increasing the reach and awareness of the college along with the clinical services it provides.

• Responsible for delivering annual plan, reporting and delivering on results, and developing the annual communications and marketing budget.

• Individually and in coordination with central marketing, develop long-term Key Performance Indicators (KPI) to confirm the return on investment of marketing spend.

25%: Clinical marketing

• Responsible for the end-to-end campaign planning/execution/tracking for strategic marketing initiatives, including

  • Patient marketing and supporting the clinical goal for annual increase in revenue

  • College objectives for student, resident and employee recruitment.

• Advance dental clinic marketing growth initiatives through collaboration with college leadership, continued learning of digital marketing tools and tactics, and proactive integration with partners throughout the enterprise.

15%: Internal Communications

• Oversees the performance and optimization of internal communications channels.

• Craft messaging for leadership.

• Develop content calendar.

• Other internal communications duties as assigned.

15%: Web communications

• Serves as CDM website content manager across four MUSC web domains.

• Sets goals and tracks effectiveness through metrics and data for academic and clinical communications and marketing, leveraging web presence to meet strategic objectives, and advising college leadership on improving patient acquisition and retention.

• Optimizes website for search engines (SEO).

10%: Media/Public/Alumni Relations

• Develops and executes on the college’s communications strategy, supported by annual objectives and an earned media plan.

• Supervises Communications and Marketing coordinator.

• Review and continually evaluate communication tools to ensure we have the most effective tools for the college, including social media and graphic design.

• Improve efficiency of communications processes.

• Develop and maintain measures of success for internal and external communication strategies.

• Responsible for planning, execution and tracking of communications tactics to include but not limited to:

  • Position CDM and MUSC as a national leader in dental and oral health research and innovation,

  • Inform CDM faculty, staff, residents and students, and inspire a culture of collaboration, integration and interprofessional in our talented workforce

  • Maintain presence with alumni, top scholarship funders and supports Office of Development dental communications.

• Serves as liaison to MUSC Communications and Marketing.

• Serves as college’s brand ambassador, ensuring adherence to brand standards.

• Responsible for the development and printing of annual alumni magazine with college updates.

5%: Social media

• Manages the college’s social media strategy and content calendar.

• Continually evaluate channel performance to ensure we’re leveraging the right distribution tools.

• Manage and monitor campaign outcomes - paid advertising and organic content - to drive student and resident recruitment and new patient acquisition.

• Serves on enterprise Social Media Governance Council. (With new team member, I’m not the main content creator anymore)

5%: Other duties as assigned.

Additional Job Description

Minimum Requirements: A bachelor's degree and two years relevant program experience. Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform 'pinching' operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs., unassisted. (Infrequent) Ability to lower objects, up to 15 lbs., from height of 36 inches to floor level, unassisted. (Infrequent) Ability to push/pull objects, up to 15 lbs., unassisted. (Infrequent) Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Frequent)

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees