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Media Strategist

Levelwing

Levelwing

Marketing & Communications
Nashville, TN, USA · Charleston, SC, USA · United States · Remote
Posted 6+ months ago

LVLWNG IS a company that is passionate about doing work that creates emotional and remarkable responses. Our team members are in the constant pursuit of lifelong learning and insight and truly love the craft of advertising. We believe in the power of relationships, and we love to take initiative to create meaningful action that positively impacts the businesses of our amazing clients. We also believe that success in this business starts with strong and differentiated brands. This is where you enter our story.

Position Summary: Media Strategists at Levelwing lead paid media strategy across various platforms, including but not limited to: paid search, sponsored listings, paid social, programmatic display/video, TV, radio, OOH, print, etc; depending upon client needs. Media Strategists mentor and manage a team of Media Specialists, provide strategic direction, oversee media campaign execution, and perform ongoing management of media campaigns, including planning, budget pacing and optimizations, as well as reporting and refinement.

Minimum Skills & Requirements:

  • What You Bring:
    • Three plus (3+) years of experience in media planning, buying, and/or strategy specific to paid media.
    • Three plus (3+) years of client facing experience.
    • Experience analyzing data and creating actionable insight from that data.
    • Experience evolving media campaigns to exceed clients’ performance goals.
    • The ability to teach and guide junior media professionals on how to effectively use paid media platforms.
    • In-platform expertise in a combination of the following:
      • Paid search: Google Ads, Bing Ads.
      • Paid social: Meta, Snapchat, TikTok, LinkedIn, etc.
      • Programmatic: The Trade Desk, Adobe, StrataView, etc.
  • Who You Are:
    • You are a natural leader, with a proven track record of managing team members.
    • You are deeply curiosity, with a passion for expanding your own knowledge.
    • You are autonomous, able to identify opportunities to lean-in, and have strong problem-solving skills.
    • You are a collaborator, able to work cross-functionally, to ensure alignment and effectiveness of media strategies.
    • You have honed your written and verbal communication skills, possessing the ability to effectively convey complex ideas to both technical and non-technical stakeholders.
    • You are highly organized, easily able to maintain accuracy while managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines.
    • You are adaptable, able to take learnings on latest trends, tools, technologies, processes, and best practices and apply them to you or others work.

Primary Duties & Responsibilities:

  • Performing ongoing strategic media plan development across select clients, working closely with Account team and other Media team members to leverage client business goals and insight to create innovative and effective paid media campaigns.
  • Performing ongoing analysis of paid media campaigns, providing clients and internal team members with optimization recommendations.
  • Leading campaign reporting and insight analysis; cadence varies by client.
  • Performing quality assurance of all campaign set-up prior to campaign launch for select clients.
  • Supervising one to two (1-2) Media Specialists, providing ongoing coaching, mentorship, feedback and support.
  • Other job-related duties as assigned.

Locations: Levelwing is committed to providing our employees with work environments that suit their lifestyles, as a result we operate as a remote and hybrid agency with office locations in Charleston, South Carolina and Nashville, Tennessee.

Important Note: At Levelwing we are committed to providing excellent service to our clients. Although Levelwing is a remote and hybrid agency, to best support our clients continuously evolving campaigns, all Levelwing employees must be in either eastern or central time zones. We encourage all qualified applicants to apply to any of our open positions.

Disclaimer: The above job description is not an exhaustive list of all duties and responsibilities of the position and in no way is to be construed as a contract. As with all positions, employment is “at will” or voluntary on both the part of the organization and the team member. Employment is not for a set period of time and may be discontinued by either party for any reason with or without notice.

Levelwing Media is an Equal Opportunity Employer.