| We are seeking a Senior Social Media Manager who is passionate about storytelling, aesthetics, and digital engagement to bring our brands to life across social platforms. This role owns the day-to-day social media presence across brands and platforms, leading content development and publishing while partnering closely with the Chief Creative Officer and broader marketing and creative teams to bring social strategy and campaigns to life. The ideal candidate is creative, detail-oriented, highly organized, and confident working independently in a collaborative, fast-paced environment.
Responsibilities
Social Media Management - Own the social media strategy, content calendar, and day-to-day execution across brands and platforms, ensuring alignment with broader marketing and creative priorities and business objectives.
- Lead development and publishing of social content, from concept and creative direction through copy, production, approvals, scheduling, and execution
- Manage social publishing across all brands using Sprout Social, ensuring content is accurate, timely, and optimized for each platform.
- Monitor social channels daily and manage community engagement, responding to comments and messages in a timely and brand-appropriate manner.
- Ensure all content aligns with brand guidelines and campaign objectives
- Partner with the Chief Creative Officer and broader creative and marketing teams to establish creative direction, secure approvals, and ensure social is integrated into larger campaigns and brand storytelling
- Stay current on social media trends, platform updates, and emerging formats to identify opportunities for the brands.
Social Content Development - Source and organize relevant, on-brand user-generated content and creator assets
- Support content development through copywriting and coordination of visual assets in partnership with the creative team
- Write creative briefs and coordinate product shipments for content creators, influencers, agencies, and internal teams
- Direct the social content needs for photography and video productions, partnering with internal and external creative teams to ensure content is intentionally captured for social
- Identify and lead opportunities to capture real-time, social-first content at events, activations, launches, and other brand moments.
- Provide social creative direction on photo and video shoots, ensuring deliverables are optimized for social platforms and support both immediate and ongoing content needs
Influencer & Affiliate Coordination - Support influencer initiatives including outreach, product seeding, and content development, and relationship management.
- Manage day-to-day execution of the ShopMy affiliate platform, including onboarding creators and maintaining product links and collections
- Track influencer and affiliate activity and compile performance data to evaluate results and identify opportunities.
Analytics & Reporting - Monitor and report on monthly social media KPIs including engagement, reach, and follower growth
- Analyze social performance and audience insights to identify opportunities to optimize content and inform future strategy.
- Collaborate with marketing, retail, wholesale, and e-commerce teams to integrate social into campaigns, launches and brand initiatives.
- Support broader marketing initiatives, launches, and events as needed
- Stay current on social media trends, platform updates, and emerging formats to identify opportunities for the brands.
Qualifications - 5 years of professional social media experience, preferably within luxury lifestyle, home, jewelry, or other premium consumer brands.
- Strong writing and storytelling skills with the ability to produce clear, engaging, and brand-aligned social copy
- Deep understanding of social platforms including Instagram, Facebook, TikTok, Pinterest, LinkedIn, X, and YouTube
- Experience with influencer marketing and affiliate platforms such as ShopMy
- Strong understanding of social media analytics and the ability to translate performance data into actionable insights.
- Highly organized, with strong attention to detail and the ability to manage multiple priorities and projects independently.
- Strong communication and collaboration skills, with the ability to work effectively across creative and cross-functional teams.
- Self-motivated, proactive, and comfortable taking ownership from concept through execution.
- Proficiency with Microsoft Office, Google Workspace, and social media management tools such as Sprout Social.
Our Brands:
Juliska
As newlyweds and unabashed romantics, Capucine & David Gooding founded Juliska in 2001 with a small collection of mouth-blown Bohemian glasses. Today, Juliska makes hundreds of products for the table and home inspired by the joy of gathering to create unforgettable moments. Sold through Juliska.com, Neiman Marcus, Bloomingdales, and a thousand discerning specialty retailers across the US and Internationally. www.juliska.com
Capucine De Wulf
Launched in 2018, Capucine De Wulf celebrates Love, Authentic Beauty and Womanhood through gorgeous jewelry. Sold through capucinedewulf.com and a growing group of select US retailers. www.capucinedewulf.com
Our Core Values:
Mighty Hearted
We are 'all in' through thick and thin! An attitude of gratitude, thoughtful, kind, trustworthy. Focused on results but unafraid of taking risks and exploring new ideas.
Team Players
All for one and one for all. A collaborative and inclusive mindset to propose, challenge, listen, and drive solutions. Roll up our sleeves and support co-workers for the greater good.
Positive Mindset
No negativity, cynicism, drama. Confront problems with a glass-half-full mindset and always focus our energy on solutions. Embrace the inevitable challenges as integral to the exciting journey towards progress.
Creative Thinkers Who GSD (Get Stuff Done)
Great results come from creative thinking. Self-motivated and pro-active, often working with minimal supervision. A healthy impatience for continuous improvement and accountability.
Fun Loving
Embrace good humor and occasional lighthearted silliness with a sense of fun and joy. Love to laugh! We never take ourselves too seriously.
Our employment process is in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status as protected by applicable law.
Juliska is an equal opportunity employer.
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