Digital Content Specialist

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Digital Content Specialist

Office of Marketing & Communication

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Summary:
The Digital Content Specialist is responsible for creating, curating, and managing engaging multimedia content that strengthens Charleston Southern University’s digital presence, enhances recruitment and retention efforts, and supports institutional storytelling through strategic social media, writing, and video production. This position plays a key role in showcasing the university experience through compelling visual and written storytelling, creative campaigns, and timely digital engagement across multiple platforms. The ideal candidate is a strong writer, editor, and creative storyteller with the ability to produce meaningful content that connects with prospective students, current students, alumni, donors, and the broader university community.

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Position Scope:

This is a full-time, exempt position directly reporting to the Content Director. The role requires a highly creative and organized individual who can produce high-quality written and multimedia content while strategically advancing the university’s digital engagement, communications, and storytelling initiatives.

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Work Performed:

• Develop and implement a comprehensive social media strategy aligned with institutional goals and brand standards.

• Plan, film, edit, and publish video content for social media platforms, web stories, campaigns, and promotional initiatives.

• Capture authentic photography and b-roll footage that supports storytelling needs across university departments and programs.

• Manage and maintain the university’s official social media channels with consistency, creativity, and strategic intent.

• Write, edit, and publish compelling content for the university newsroom, blog, web features, and digital storytelling initiatives.

• Conduct interviews and gather stories that highlight student success, academics, campus life, athletics, alumni impact, and university achievements.

• Collaborate with the Content Director on creative messaging and copywriting for advertising campaigns, enrollment marketing initiatives, and brand storytelling efforts.

• Monitor social media trends, platform updates, and emerging digital storytelling techniques to keep content fresh and relevant.

• Track analytics and performance metrics to evaluate engagement, reach, audience growth, and ROI; provide regular reports and recommendations to the team.

• Serve as the primary administrator for the university’s BucNation platform, managing campus communications, content updates, engagement strategies, and user support for the university community.

• Support live event coverage and produce quick-turn content for major university events, athletics, student life, academic programs, and special initiatives.

• Train, mentor, and guide student ambassadors and content interns who assist with social media and content creation efforts.

• Maintain organized digital asset libraries for photography, video, and campaign materials.

• Ensure all content reflects the mission, vision, and brand identity of the university.

• Perform other related duties incidental to the work described herein.

Education:

Bachelor’s degree in communication, marketing, journalism, digital media, public relations, film production, English, or a related field preferred.

Experience: Must be computer literate with a working knowledge of Windows and Microsoft Office, and the ability to quickly learn and work with new computer software systems. Knowledge of social media platforms and editing applications is required. Experience in copywriting with strong editing acumen is also required. Must be able to work effectively independently and as part of a team. Well-developed time management and organizational skills is a must in this position. Strong writing, editing, and proofreading skills with the ability to adapt tone and messaging for multiple audiences and platforms. Excellent organizational and project management skills with the ability to manage multiple deadlines in a fast-paced environment. Strong understanding of current social media trends, platform best practices, analytics tools, and digital engagement strategies.

Essential Job Functions: Certain jobs at Charleston Southern University may require specific physical and/or mental abilities and the hiring manager will provide additional information and provision of requests for reasonable accommodation if needed. Regular, on-time attendance is one essential job function of this position. Availability to work occasional evenings and weekends for events and live coverage.

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

This position will remain open until filled.

Charleston Southern University is a Christian university and tobacco-free campus. We do not illegally discriminate on the basis of race, age, color, national or ethnic origin, disability, sex, pregnancy, childbirth or related medical conditions (including but not limited to lactation), religion, genetic information, veteran or military status, or any other basis on which the university is prohibited from discrimination under local, state or federal law, in its employment or in the provision of its services, including but not limited to its programs and activities, admissions, educational policies, scholarship and loan programs, and athletic and university-administered programs. In order to fulfill its purpose, the university may legally discriminate on the basis of religion in employment. The university has been granted exemption from certain regulations promulgated under Title IX of the Education Amendments of 1972 which conflict with the University’s religious tenets and core values.

To apply, please complete the online application below and attach a resume. Entering untrue or inaccurate information will result in disqualification for consideration of vacant positions, or subsequent termination after hire. This position will remain open until filled. By completing this application you are giving Charleston Southern University the authority to contact any person, educational institution, current or former employer, or company to disclose in good faith any information they may have regarding your qualifications and fitness for employment including, but not limited to, those you have listed in your application materials. Prior to a final offer of employment, the selected candidate will be required to submit to a background check including, but not limited to, employment verification, educational and other credential verification, criminal background check and reference check. Applicants who will drive for the University will be required to complete a background check on their driving record.

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Statement of Purpose

Charleston Southern University is a comprehensive institution affiliated with the South Carolina Baptist Convention. This suburban coeducational institution offers a liberal arts and professional curricula with degrees at the undergraduate and graduate levels. The university was founded upon the principle that students should have an opportunity for a quality education under the guidance of Christian faculty. The university promotes academic excellence in a Christian environment.

The South Carolina Baptist Convention founded the institution in 1964 as the Baptist College at Charleston. The campus is located 16 miles from the city of Charleston within the city limits of North Charleston. The institution changed its name to Charleston Southern University in 1990 to reflect the offering of graduate programs.

Charleston Southern University forthrightly avers the validity and applicability of Christian truth and values to public, private, individual and corporate activities. Thus, the University seeks to employ only employees who have a personal relationship with Jesus Christ as Savior and Lord; who are committed to the Christian faith; whose faith is reflected in Christian witness through their employment, and their interaction with students, colleagues, and the general public; who will maintain active membership in a local Christian church; and who will be committed to the integration of faith and learning.

Founding Principle: Matthew 28:19-20
“Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and, lo, I am with you always, even unto the end of the world. Amen.”

Mission: Promoting Academic Excellence in a Christian Environment

Vision: To be a Christian university nationally recognized for the integration of faith in learning, leading, and serving

• Learning: 2 Corinthians 10:5 We demolish arguments and every pretension that sets itself up against the knowledge of God, and we take captive every thought to make it obedient to Christ.

• Leading: Colossians 3:17 And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.

• Serving: Ephesians 2:10 For we are God's workmanship, created in Christ Jesus to do good works, which God prepared in advance for us to do.

Biblical Core Values
Scripture
II Timothy 3:16 “All Scripture is given by inspiration of God, and is profitable for doctrine, for reproof, for correction, for instruction in righteousness.” The Bible is the inerrant and infallible record of God's revelation to humanity, and it is the only sufficient source of appeal on matters relating to the Christian faith.

God
Genesis 1:1 “In the beginning, God created the heavens and the earth.” John 1:3 “All things were made by him; and without him was not anything made that was made.” There is one and only one living true God. The historical account of Genesis decrees that He is the personal and direct Creator of all that exists, including the first human beings Adam and Eve. To Him we owe the highest love, reverence, and obedience.

Jesus Christ
John 14:6 “Jesus said unto them, `I am the way, the truth, and the life: no man comes to the Father, but by me.'” God made provision through Christ for the redemption of sinful humanity by His substitutionary atonement on the cross, and He alone is sufficient as Savior.

Salvation
John 3:16 “For God so loved the world, that he gave his only begotten Son, that whosoever believes in him should not perish, but have everlasting life.” Salvation involves God's gracious redemption of individuals and is offered freely to all who accept Jesus Christ as personal Lord and Savior by repentance and faith.

Life of the Believer
Romans 12:2 “And do not be conformed to this world, but be ye transformed by the renewing of your mind, that ye may prove what is that good and acceptable and perfect will of God.” Christians are to be consistent with Scripture in their character and conduct.

Diversity

Genesis 1:27 “God created man in His own image, in the image of God He created him; male and female He created them.” Because all people are made in God’s divine image, they possess full dignity and are worthy of respect. Matthew 22:39 “‘You shall love your neighbor as yourself.’” Jesus’ command for us to love others as ourselves extends to all people. Revelation 7:9 “After these things I looked, and behold, a great multitude which no one could number, all nations, tribes, peoples, and tongues, standing before the throne and before the Lamb . . .” Charleston Southern University defines diversity as people groups varying in ethnic makeup, cultural background, age, language, educational and professional experience, ability, veteran and/or socioeconomic status. Our commitment to diversity is biblically informed; therefore, the university engages and supports diversity related-matters as they are clearly defined in Scripture.

Human Sexuality

Matthew 19:4-5 “ . . . [God] . . . made them at the beginning ‘male and female,’ and said, ‘For this reason a man shall leave his father and mother and be joined to his wife, and the two shall become one flesh’[.]” Sexuality is one of the ways the marriage covenant between a husband and a wife is sealed and expressed. Marriage is God’s unique gift to reveal the union between Christ and His church and to provide for the man and the woman in marriage the framework for intimate companionship, the channel of sexual expression according to biblical standards and the means for the procreation of the human race. All forms of sexual intimacy that occur outside the covenant of heterosexual marriage, even when consensual, are distortions of the holiness and beauty God intended for it. The promotion or practice of a homosexual lifestyle (including same-sex dating behaviors) is also contrary to the university’s core values. The promotion of transgenderism fails to uphold the university’s core values.

Education

Deuteronomy 6:6-7a “ . . . these words which I command you today shall be in your heart. You shall teach them diligently to your children . . .” Matthew 28:19-20 “ . . . make disciples of all the nations . . . teaching them to observe all things that I have commanded you . . .” Christianity is the faith of enlightenment and intelligence . . . All sound learning is, therefore, a part of our Christian heritage. The new birth opens all human faculties and creates a thirst for knowledge. Moreover, the cause of education in the Kingdom of Christ is co-ordinate with the causes of missions and general benevolence, and should receive along with these the liberal support of the churches. An adequate system of Christian education is necessary to a complete spiritual program for Christ's people.

Evangelism and Missions
Acts 1:8 “But ye shall receive power, after that the Holy Ghost is come upon you: and ye shall be witnesses unto me both in Jerusalem, and in all Judea, and in Samaria, and unto the uttermost part of the earth.” It is the privilege and duty of every Christian to share the Gospel of Christ personally and by all other methods in harmony with the Gospel