About Allegiance Flag Supply, LLC

Allegiance Flag Supply is a values-driven company operating at the intersection of heritage, manufacturing, and modern DTC. We care deeply about quality, storytelling, and doing things the right way. You’ll be joining a collaborative, high-trust environment where creative judgment is respected and leadership is thoughtful.

Please Note That Only Applicants Who Complete The Culture Index Survey Will Be Considered For The Position.

You Can Find The Link To The Assessment Below:

https://go.cultureindex.com/p/FQiKbys0d5hWO

The Opportunity

• Allegiance Flag Supply is hiring a senior marketing leader to own the brand expression and creative integration of the business.
• This role exists because the company has strong functional capability across paid media, TV, partnerships, lifecycle, and content, but needs a single leader to bring those efforts together into cohesive campaigns, GTM launches, and brand moments.

This is a role for someone who leads through taste, judgment, coordination, and clarity.

The Mandate

You are the brand and creative integrator for the company.

Your job is to:

• Define how the brand shows up
• Ensure creative quality and consistency
• Orchestrate cross-channel campaigns
• Translate ideas into executable plans
• Make the whole marketing system feel intentional
• Be the voice of the customer

You will work closely with paid media, TV, partnerships, and lifecycle owners, but you will not own paid budget decisions or day-to-day media execution.

What you'll do

Own brand and creative leadership

• Serve as the primary steward of brand voice, tone and visual identity
• Set the creative bar and ensure consistency across all touch points
• Function as the internal “taste-maker” for campaigns, launches and storytelling
  
  

Lead integrated campaigns and GTM planning

• Plan and lead go-to-market strategy for launches, promotions and brand moments
• Pull together creative, content, paid, TV, partnerships and lifecycle into cohesive campaigns
• Ensure timing, messaging and creative execution are aligned across channels
  
  

Manage creative execution

• Lead and manage internal creative resources
• Brief, direct and evaluate creative work and ensuring the output is delivered at a high standard
• Identify and manage external creative partners (agencies, freelancers, production) to supplement internal capabilities

Function as the cross-functional project leader

• Serve as the central project owner for major marketing initiatives
• Coordinate across teams to keep work moving forward cleanly and on time
• Translate strategy into clear briefs, timelines and deliverables
  
  

Partner across the marketing stack

• Work closely with paid media and TV owners to ensure creative and messaging perform as intended
• Partner with partnerships and lifecycle teams to maintain brand coherence
• Ensure marketing efforts reinforce one another rather than operate independently

What success looks like

• The brand feels clear, confident and consistent
• Campaigns land as cohesive moments, not disconnected tactics
• Creative is judged through a creative & commercial lens (and pushed team to as well)
• Creative quality rises across all channels
• Teams move faster because direction is clear
• External creative resources are used intentionally and effectively
  
  

Who this role is for

• Has deep brand and creative instincts
• Is a strong editor, curator and creative manager
• Can “value engineer” projects
• Thinks holistically about marketing systems
• Is comfortable leading without needing to personally execute everything
• Has experience acting as a GTM lead or campaign owner
• Enjoys coordinating across functions and bringing order to complexity

You might come from brand marketing, creative strategy, or integrated marketing, but you are not a pure media buyer or channel specialist.

What this role is not

• Not a paid media owner
• Not a growth marketer role
• Not a creative director role
• Not remote

This role sits at the intersection of brand, creative, and coordination.

Reporting & structure

• Reports directly to the COO
• Senior leader within marketing
• Partners closely with paid media, TV, partnerships and lifecycle owners
• Manages internal creative resources and external partners
  
  

This role is for someone who takes pride in making things feel right: creatively, structurally, and operationally. If you’re excited by shaping a brand, leading integrated campaigns, and bringing clarity to complex marketing efforts, we’d love to talk.